How can we elevate beyond a mere public awareness day to craft a transformative campaign capable of reshaping ingrained behaviors and dispelling pervasive misconceptions?

Egg embarked on a monumental mission: confronting the challenge of atopic dermatitis, a chronic skin condition impacting millions daily. Our task was to spark candid conversations, dispelling the stigma surrounding this often misunderstood condition. We aimed to raise public awareness, emphasizing its profound effects on both physical and mental well-being, while shattering entrenched prejudices. Enter our creative initiative: ‘Reveal Your Skin-Power,’ (« Révèle ton Peau-Wer”) a powerful play on words challenging perceptions.