Citroën #NightRides illuminated Dubai’s cycling scene, redefining comfort as the brand’s hallmark. In a city of exhilarating races, we introduced a new brand experience—nighttime comfort rides.

We crafted a unique experience, enabling cyclists to conquer the iconic Qudra Lake track at night while fundraising for cancer research. Leveraging the Citroen AG2R cycling team sponsorship, riders pursued their passion while supporting a noble cause.
NightRides continually presents fresh challenges to the cycling community, fostering an unending quest for new experiences and an ever-deepening passion.